1. Start with the Fundamentals
Working with web fonts is just like any other typography project. It starts with the fundamentals.
- Serif vs. sans serif: There are other type categories but in terms of web design, almost every project is based in one of these options. (And sans serif typefaces are the dominant choice.)
- Kerning, tracking and leading: The amount of space surrounding text can be just as important as the typeface. Kerning is the space between letter pairs; while tracking is the space between group dos characters. Leading is the amount of space between lines of text (aka line height).
- Readability: When working with text for the web the number of characters per line can be important. Think about the size of the screen where text will appear and design it to be easy to read.
- Hyphenation: Just don’t do it. Hyphens make a mess of text on screen.
- Alignment and justification: Most applicable to large blocks of text but think about how text will align on the screen – left, right or center – and whether blocks of text will have ragged edges or be fully justified.
- Number of typefaces: As with any project, no more than three typefaces … unless you have a really good reason.
- Remember contrast: It does not matter what typeface you select if there is not enough contrast between text and the background for it to be readable. Elements that contribute to contrast include size, stroke weight, color and space.
2. Consider Compatibility
One of the things that makes web typography difficult is that browsers are always changing and getting updates. You’ll want to select a typeface that is compatible with modern web interfaces used on both desktop and mobile devices.
Sounds easy, right? It may take testing across multiple devices to find something that works seamlessly.
You will have even more luck if you stick to a type family that is design for the web or by using an options from Google Fonts or the @font-face rule. (You can learn more about the latter and how it works from Six Revisions.)
3. Use a Service
Speaking of Google Fonts, many designers opt for using a web font service. It is a good idea and can make a lot of the possible technical issues easy to overcome.
Aside from Google (probably the most popular option), there are a variety of other choices. While Google Fonts is a free service, pricing tiers for the others vary from free option levels to more expensive kits.
Each of these services has thousands of type options and are fairly easy to use. What’s nice about any of these options is that they can provide an expansive type library without having to spend money on a lot of individual fonts. The downside is that most of the typefaces are only available for you to use online and not in printed projects.
4. Be Considerate of Tone and Message
Start with the type. Sometimes font selection comes almost as an afterthought; things will come together easier if you determine type options first. Then think about how the text will play in with other design elements such as color and images.
Choosing a typeface can put your brain into visual overload with all of the available choices. It’s easier to navigate through all the font clutter if you have an idea of what you are looking for from the start.